Alejandro Alcocer is naturally curious, the sort of
risk-taker who’d make a trans-Atlantic leap at age 16. And, he did. He left his
native Mexico for Spain, where he trained as a professional chef and started
his own skateboard distribution business.
Largely self-taught, Alejandro is a multi-disciplinary
mastermind. He’s a chef and restaurateur, an interior and object designer, a
leather manufacturer, clothing and accessories maker, a creator of skincare
goods, a non-profit nutritional activist—the list goes on. Each of these
ventures is an organic manifestation of his travels, interactions and
curiosities.
To find a new perspective, Alejandro initiates all his
projects and collaborations with intensive research. He lets process lead the
way, entrusting it to reveal unexplored creative options. His mission isn’t
just to create remarkable products, but to set an example: we can shape our own
destinies. Alejandro is aware of the impact we have on our communities and
surroundings. And, in his work, he uses goods and materials of the highest
quality.
He celebrates his hits and views his misses as opportunities
to improve. Setbacks and challenges become a chance to ask for help, to learn
and evolve. He works with a variety of materials, but one very special skill
set: integrity, dedication, reflection, a sense of humor—and a fearless
appreciation for the journey.
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